Colm Dillane brings eight legendary DC Super-Villains into KidSuper’s imaginative world, transforming comic-book characters into collectible fashion, art and design.
KidSuper is entering the world of DC’s most notorious characters with the launch of the DC Super-Villains x KidSuper Collection, created in partnership with Warner Bros. Discovery Global Consumer Products. The limited-edition collaboration reimagines eight iconic figures through the Brooklyn label’s signature hand-drawn artwork and expressive approach to design.
KidSuper
The collection features Clayface, Mr. Freeze, The Joker, Poison Ivy, Catwoman, The Penguin, The Riddler and Bane, translating each character’s distinctive colors, features and personality into a range spanning apparel, home goods and collectibles.
At the center of the collaboration is KidSuper’s Signature Face Hoodie, redesigned for each villain and paired with a corresponding collectible or home object. The lineup includes a Mr. Freeze puffer, Catwoman trench, Penguin umbrella, Clayface bookends, Poison Ivy planter, Joker deck of cards, Riddler puzzle and Bane mask. Each pairing comes in limited-edition packaging, extending the characters beyond the screen and page into design-led objects.
For KidSuper founder and creative director Colm Dillane, the collaboration also reflects the origins of his own creative world. Exploring DC’s archives and early character sketches offered a reminder of how iconic ideas can begin with a simple drawing—a creative process that resonates with KidSuper’s own hand-drawn identity.
The collection will be introduced through a Rogues Gallery activation in Brooklyn, bringing together clothing, original artwork, objects and installations. The public activation runs October 20–23, with the collection available on-site during that period, followed by an online release at KidSuper.com on October 23 at noon.
Known for its imaginative storytelling and collaborations across fashion, sport, music and luxury culture, KidSuper continues to blur the boundaries between clothing and art. With DC, that vision meets a universe of characters whose identities have long been defined by individuality, theatricality and the tension between heroism and villainy.
The result is a collaboration built around character: a meeting of pop-culture mythology and contemporary design, where DC’s rogues enter the KidSuper universe in unexpected forms.
Photos @tonyrebornn
