INITIO Celebrates Oud for Grace with an Intimate New York Dinner

On September 22, INITIO gathered 50 guests in New York for an intimate evening celebrating Oud for Grace, the latest chapter of The Black Gold Project.

The evening centered on a new interpretation of oud—one that moves away from traditional ideas of intensity and instead explores a quieter, more enduring form of power.

Oud for Grace pairs the sacred depth of oud with a modern urban attitude, creating a fragrance described through its cool, magnetic, and effortlessly powerful character.

The dinner reflected that same sensibility: intimate, refined, and focused on an experience designed to linger. Rather than relying on spectacle, the evening allowed the fragrance itself to remain at the center, with its presence continuing long after the final guest departed.

For INITIO, Oud for Grace represents another chapter in The Black Gold Project, extending the brand’s exploration of oud while giving the iconic ingredient a contemporary expression.

In New York, the result was an evening built around fragrance, atmosphere, and the enduring power of a scent that stays with you.