Alexandra Golovanoff: Ten Years, Two Generations, One Parisian Vision

For a decade, Alexandra Golovanoff has built a wardrobe around the idea that luxury does not need to announce itself. Now, as the Parisian Maison marks its tenth anniversary, the house is entering a new chapter—one that places its signature cashmere at the center of a broader, increasingly confident world.

For its Fall-Winter 2026 campaign, Golovanoff brings together two women from different generations: actress Philippine Leroy-Beaulieu and model Sahteene Sednaoui. Photographed by Jody Rogac with art direction and styling by Marie-Amélie Sauvé, the campaign marks the first time the house has invited personalities outside Alexandra Golovanoff’s own family to front its imagery.

An Expanding Family

Since the Maison’s launch in 2016, Golovanoff has traditionally presented her collections through the women closest to her—herself, her mother, her sister and her daughter. For its tenth anniversary, that intimate cast expands.

Leroy-Beaulieu represents what Golovanoff describes as a free, elegant and confident femininity, while Sednaoui brings a contemporary and instinctive perspective representative of her generation. Together, they give the Fall-Winter 2026 campaign a sense of continuity without making the collection feel nostalgic.

It is a fitting image for a house celebrating ten years: rooted in its history, but clearly looking forward.

Beyond Cashmere

Cashmere remains the foundation of Alexandra Golovanoff, but the Maison’s universe has expanded significantly since its debut. Today, the collection encompasses knitwear, denim, tailoring and leather, with the house introducing its first cashmere coat this season.

For the anniversary, ten colors from the brand’s first decade return to the collection—one representing each year, including the green from the inaugural 2016 collection.

The season also brings the second iteration of Golovanoff’s bag collaboration with Pierre Hardy, while a collaboration with Hôtel Costes is set to arrive later this year.

A Paris Fashion Week Debut

Perhaps the most significant milestone of the anniversary is not an individual garment, but a place on the calendar.

For the first time, Alexandra Golovanoff will join the official Paris Fashion Week calendar, marking an important step for an independent Maison that has spent the last decade developing its own visual and design language.

Founded in Paris in 2016, the house continues to describe its approach through timelessness, quality materials, attention to detail and what it calls discreet luxury. Its growth now extends across two Parisian boutiques, selective distribution in France and internationally, and a digital business.

Ten years in, Alexandra Golovanoff is not simply celebrating where it came from. It is using its history as the foundation for what comes next.

And with Paris Fashion Week now officially on the agenda, the next chapter looks decidedly bigger.